Case study 4 - Full design and marketing for a growing company

Socius were chosen by this client to help them develop their logo, branding and sub-branding.

As a rapidly growing celebration and corporate cake business, our client first approached Socius to help them develop their logo, branding and sub-branding. We have subsequently designed and project managed a variety of marketing initiatives on their behalf including:

The project included employee and key stakeholder surveys, brand audits, communications strategies with action plans, brand mapping and strategies for brand optimisation, and will lead to a full 'Living the Brand' programme. It also involved the identification and communication to all stakeholders of a set of brand values and messages that accurately reflect the identity the organisation would like to portray now and beyond, and which link directly to the business objectives.

A website incorporating an on-line personalised cake design facility and on-line ordering: http://www.cakesmiles.com
Printed corporate communications materials
Multiple exhibition stand elements, including hardware, clothing and 'giveaways'
Various items of corporate stationery

This website is also available in Flash, which requires the Flashplayer plug-in version 9 or higher. This can be downloaded safely and free of charge from: http://www.adobe.com/products/flashplayer